Improve your employer brand with betting contests

“Employer branding refers to all brand image issues related to human resources management and the recruitment of a company,” according to Pôle emploi.

Studies highlighted by Fati Rarhibou in the article Employer Branding: Why Is It So Important? show that 83% of candidates begin their job search with an online search for a reputable or well-regarded company (LinkedIn Talent Solutions), 78% consider leaving their current company for another that values well-being and human worth (TalentAdore), and 80 to 90% of young employees believe that the brand's reputation will impact their choices.

Important for your current employees, prospective employees, and clients, employer branding should be at the heart of your concerns. There are many tools available in the market to enhance your employer brand, and today we propose to discover one that is less conventional but very effective: the prediction contest.

How Does It Work in Practice?

As an employer, you can organize a contest on topics that interest your employees—such as sports, Netflix series, general knowledge, elections, and more. It's up to you to decide which topic will be most suitable for your contest. Once you have chosen the subject for your contest, you need to decide how you want to organize it—on paper or online, using a specialized platform. While most companies offering contest platforms only provide the option to organize contests on football competitions, ccup.io can cover any topic of interest for your business upon request.

Ccup.io provides you with a turnkey platform that you can customize to highlight your company’s visual identity. Players will make their predictions, answer quiz questions, and chat with their colleagues through the platform’s instant messaging feature. They will have access to rankings and a Twitter feed that could either be related to the competition at hand or your company. Considering other features such as the advertising function, which allows banners to be integrated into the platform, it becomes a great way to convey messages or highlight sponsors.

What Are the Benefits?

On one hand, it is an excellent team-building activity for your employees. This activity will energize your employees’ daily routines, give them a chance to gather in an informal setting, foster their integration within teams, promote socialization and collaboration, lighten the atmosphere at work, unite them around a common interest, provide them with an opportunity to win a prize of your choosing, and demonstrate that you are implementing activities for their well-being. All these aspects will be very attractive to your potential future employees. Remember, before you choose them, they choose you—if you do not make efforts in this regard, they are likely to opt for your competitors who show interest in their employees’ well-being!

On the other hand, the ccup.io platform, customized for each company, is visually appealing—allowing you to share images on social media and use this event for your internal and external communication.

Don’t wait any longer to organize your prediction contest with ccup.io and enjoy all the benefits that such an activity will bring you.